You have got the free guide and a product to sell. Now you need the path between them. Here is how to build a funnel on Beacons, step by step, using the same setup I run for BP Break Free. No website, no tech degree, and you can do most of it from your phone.
Step 1: Set up your Beacons page
Beacons is a link-in-bio page that doubles as a little shop. Set up your profile first: your name, a short line about who you help, and your photo. Keep the line simple. Mine is about helping 9-to-5ers build options and their first funnel. Then add your links: your Instagram, your TikTok, your YouTube. One page, everything in one place, and it is the only link you will ever need in your bio.
Step 2: Add your free guide
Your funnel starts with something free. Upload your guide as a product on your Beacons store and set the price to free, so visitors enter their email to get it. This is the most important product on your whole page, so give it a clear name and one honest line about what it does. Mine is the 9-5 Exit Starter Plan: five steps to start building income outside your paycheck, without quitting your job. The email they enter is the whole point. That is your list, and it is yours in a way followers never are.
Step 3: Add your paid product
Next, add the thing you actually sell. Create a second product, upload the file, write a plain description of what is inside and who it is for, and set your price. Keep the description honest: what it teaches, what it does not promise, and who should skip it. My Kit page says plainly that it is a beginner's guide and a builder app, not a get-rich-quick scheme. The right people respect that more than hype ever would.
Step 4: Connect a payment method
Before anyone can buy, connect a payment method in your store settings. I run my Beacons store on business PayPal, and it takes a few minutes to connect. Check which payment options are available on your plan before you announce anything. You want the buy button to work the first time someone taps it, not the third.
Step 5: Set up the follow-up emails
A funnel without follow-up is just a download link. Beacons has email tools on its paid plan, so you can send a short welcome sequence to everyone who grabs the free guide: the guide itself, a story about why you built it, one quick win, and a soft mention of the paid product. Four emails, spread over the first week, written like you talk. If email is not included in your plan, use a separate email tool and link the two together. The funnel is the same either way.
Step 6: Share the link everywhere
Now point everything at it. Put the Beacons link in your Instagram and TikTok bios. Mention the free guide at the end of your posts and videos, not every post, but the ones where it fits. Answer comments with the link when someone asks how to start. The funnel only works if people can find the front door, and your content is the signpost.
The order matters more than the tool
Here is the mistake I see most: people build the paid product first, then wonder why nobody buys it. Flip it. Free guide first, because that earns the email. Welcome emails second, because that earns the trust. Paid product third, because by then you are offering it to people who already know you. The tool does not make the sale. The order does.
And one more thing: do not let setup become procrastination. I have watched people spend three weeks comparing platforms and zero weeks building anything. Pick Beacons, build the six steps above this week, and fix the rough edges later. A simple funnel that is live beats a perfect one that is still a draft. We don't do stuck over here.